What is the purpose of Xiaomi launching the flagship Xiaomi Mi 11? Does it have a big impact on Huawei and Apple?

 Previously, I told people around me: 2020 is coming to an end. According to the past situation, all major mobile phone manufacturers should "receive their troops" and prepare "food and grass" to "fight" for next year.

In other words, mobile phone manufacturers will "suspend" the release of new phones, resume 2020 and look forward to 2021. But in fact, there are mobile phone manufacturers not only looking forward to 2021, but also releasing new flagship phones at the end of December 2020.

That's right, this mobile phone manufacturer is Xiaomi.

On December 28, 2020, Xiaomi Mi 11 was officially launched. At the same time, there are two labels accompanying this new phone, namely "Lightly Packed" and "Flagship Goalkeeper". Don't underestimate these two labels, they have multiple meanings behind them.

Of course, this is also related to the topic we are going to talk about today. As the so-called end of December, Xiaomi launched a flagship phone, what is the purpose? Does it have a big impact on Huawei and Apple? Next, we have to talk about "light loading" and "flagship goalkeeper".

What is "packing lightly"?

In fact, after the release of Mi 11, many people should understand that these four words contain at least two meanings: First, there is no random charger in the Mi 11 packaging box, and the packaging of the new machine has become lighter; Second, as a 5G flagship machine, Mi 11 has a thinner body thickness and lighter body weight. The glass version is only 8.06mm and 196g, while the plain leather version is only 8.56mm and 194g. Therefore, judging from the above analysis, Xiaomi Mi 11 is indeed lightly packed.

What does "flagship goalkeeper" mean?

Those who know a little bit about Xiaomi's strategy this year should know what "flagship goalkeeper" means. In fact, this statement has something to do with the Mi 10 series.

According to the market positioning of the Xiaomi Mi 10 series, there is no doubt that it is not a "flagship goalkeeper". However, due to the relatively long release time and the rapid iteration speed of Android phones, it is time for the Xiaomi Mi 10 series to move forward.

So, who will replace the "flagship goalkeeper"? Millet 11, comes as needed. However, from a series of hardware configurations of Xiaomi Mi 11, Xiaomi defines it as a "flagship goalkeeper", which may be a bit conservative.

In other words, if judged according to the hardware parameters of Xiaomi Mi 11, the machine will perform well in terms of processor, flash memory, network, screen quality, battery capacity, etc. in addition to the lack of telephoto and ultra-wide-angle lenses. Excellent, even a good start for the domestic flagship machine in 2021.

In addition, the price of Mi 11 is also quite competitive, with a starting price of 3999 yuan, which is of great significance.

What is the purpose of Xiaomi Mi 11?

After talking about this, many people may have to ask: Isn’t the "flagship goalkeeper" the purpose of Xiaomi 11? Indeed it is, but this is only a more general term.

Specifically, there are three main purposes for the launch of Xiaomi Mi 11: One is to preemptively, and use a series of "first launches" to determine the standard for the domestic flagship machine in 2021. The second is to use a starting price of 3999 yuan, which is a domestic flagship machine with a higher standard price and the same configuration. The third is to enhance consumer awareness and increase the difficulty of competition for other domestic mobile phone manufacturers.

For example, if other domestic manufacturers launch a flagship phone with a configuration comparable to that of Xiaomi Mi 11, but the price of this flagship phone is more than 5,000 yuan. So, as a consumer, how would you choose? Do people have a lot of money or pursue pragmatism?

I think most people can make accurate judgments. Therefore, this is equivalent to Xiaomi 11 with a price of 4,000 yuan, hitting the domestic flagship machine above 5,000 yuan. After all, under the same configuration, 5,000 yuan and 4,000 yuan can't compete at all.

Does it have a big impact on Huawei and Apple?

To be honest, the launch of Xiaomi Mi 11 has limited impact on the iOS camp. In other words, most iPhone users have high brand loyalty, and they are not the ones who can be attracted by one or more Android flagship phones. Therefore, the impact of Mi 11 on Apple, I think it is not very big.

However, the impact on Huawei mobile phones cannot be underestimated. As mentioned above, the hardware configuration of Mi 11 has almost no obvious shortcomings; the price of Mi 11, which starts at 3999 yuan, is very competitive. In addition, the stocking volume of Xiaomi Mi 11 is also an advantage, especially compared with the Huawei Mate40 series, the former's stocking volume is obviously more.

To be honest, this is a real problem. Because for consumers, the configuration is strong, can be bought smoothly, and the price is cheap, of course they are happy to choose. To this end, near the end of the year, Xiaomi has come up with a new flagship phone, which is quite interesting.

Summary: The emergence of Xiaomi Mi 11 has the role of "connecting the past and the future". The author judges that the domestic mobile phone market in 2021 will have a more intense "game war", and the overall performance of 5G mobile phones will also undergo major changes.